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Mixed fortunes for big city websites in latest online traffic figures

Ipsos Full Logo (RGB)There were mixed fortunes for two of Reach plc’s biggest city websites in the latest online traffic figures, with the Manchester Evening News’ audience up by a fifth while sister title Birmingham Live’s declined by a similar amount.

According to the IPSOS figures for March, the MEN saw its audience grow from 8.6m in March last year to 10.5m last month, a rise of 22pc.

The MEN also saw monthly page views rise from 50.5m in March 2024 to 61.2m, a increase of 21pc.

By contrast, sister Reach title Birmingham Live saw its overall audience fall by 20.7pc to 7.5m while page views were down 23.pc at 44.4m.

Other strong performers included Leeds Live which more than trebled its audience to 4.6m, and Devon Live, up 74pc at 3.4m.

However Newsquest titles continued to dominate the user engagement charts, with visitors to the Kidderminster Shuttle website staying an average eight minutes, just ahead of the Salisbury Journal.

We are continuing to publish the top 50 newsbrands in each metric. The titles are listed below in order of the February 2025 metrics, which can be found in the middle column.

Websites which are ‘untagged’ are reported based on observed panel behaviour. These sites can experience volatility from month to month.

When a website is untagged, it means that it relies solely on data collected from the Ipsos Iris user-centric panel. Tagging enhances measurement, particularly for smaller sites, by improving the accuracy of the reported data.

For more information on tagging and measurement please visit https://iris.ipsos.com/ or email [email protected].

 

Table 1:  Audience (monthly unique users)

manchestereveningnews.co.uk 8,627,876 10,529,902 22.05
standard.co.uk 8,772,940 8,407,569 -4.16
birminghammail.co.uk 9,498,710 7,526,048 -20.77
liverpoolecho.co.uk 6,990,383 7,036,691 0.66
walesonline.co.uk 6,353,324 6,863,065 8.02
examinerlive.co.uk 3,836,833 6,198,201 61.54
leeds-live.co.uk 1,506,903 4,579,112 203.88
bristolpost.co.uk 4,092,223 4,329,719 5.80
chroniclelive.co.uk 3,642,217 3,720,973 2.16
devonlive.com 1,990,224 3,464,085 74.06
getsurrey.co.uk 1,074,453 3,307,944 207.87
lancs.live 1,477,257 3,048,319 106.35
leicestermercury.co.uk 1,468,789 2,827,732 92.52
kentonline.co.uk 2,189,705 2,618,858 19.60
belfastlive.co.uk 1,534,337 2,515,809 63.97
nottinghampost.com 2,603,057 2,489,179 -4.37
mylondon.news 2,747,458 2,424,740 -11.75
plymouthherald.co.uk 1,720,887 2,319,281 34.77
inyourarea.co.uk 2,733,341 2,028,289 -25.79
gloucestershirelive.co.uk 3,854,305 2,000,648 -48.09
thetelegraphandargus.co.uk 919,227 1,886,518 105.23
cambridge-news.co.uk 1,150,783 1,837,768 59.70
edinburghlive.co.uk 1,253,518 1,779,858 41.99
scotsman.com 1,316,875 1,772,766 34.62
glasgowlive.co.uk 937,210 1,570,852 67.61
heraldscotland.com 1,175,712 1,540,259 31.01
dailypost.co.uk 1,225,652 1,512,148 23.37
derbytelegraph.co.uk 1,330,496 1,489,919 11.98
dailyecho.co.uk 727,319 1,482,820 103.87
thestar.co.uk 1,350,887 1,466,966 8.59
gazettelive.co.uk 1,806,282 1,424,791 -21.12
cityam.com 1,497,490 1,423,588 -4.94
edp24.co.uk 987,361 1,394,604 41.25
coventrytelegraph.net 1,671,247 1,344,970 -19.52
yorkshirepost.co.uk 1,756,482 1,331,548 -24.19
yorkshireeveningpost.co.uk 1,826,607 1,294,360 -29.14
thenorthernecho.co.uk 743,377 1,284,384 72.78
edinburghnews.scotsman.com 1,333,005 1,280,462 -3.94
cornwalllive.com 1,186,582 1,277,343 7.65
thenational.scot 1,649,376 1,276,832 -22.59
theargus.co.uk 909,292 1,195,254 31.45
bournemouthecho.co.uk 729,081 1,193,742 63.73
oxfordmail.co.uk 1,068,002 1,188,640 11.30
stokesentinel.co.uk 1,414,493 1,188,387 -15.98
somersetlive.co.uk 781,665 1,147,557 46.81
lincolnshirelive.co.uk 467,910 1,144,261 144.55
essexlive.news 1,041,680 1,124,542 7.95
kentlive.news 1,223,896 1,102,647 -9.91
worcesternews.co.uk 1,002,408 1,027,465 2.50
football.london 893,368 994,638 11.34

 

Table 2: Page views

manchestereveningnews.co.uk 50,529,987 61,234,231 21.18
birminghammail.co.uk 57,873,365 44,481,686 -23.14
liverpoolecho.co.uk 47,621,485 42,389,849 -10.99
walesonline.co.uk 44,945,871 39,807,711 -11.43
standard.co.uk 25,329,117 26,100,358 3.04
chroniclelive.co.uk 17,280,426 22,299,243 29.04
bristolpost.co.uk 19,409,900 20,098,303 3.55
examinerlive.co.uk 11,958,719 18,648,021 55.94
devonlive.com 11,396,164 17,580,887 54.27
getsurrey.co.uk 4,073,041 17,525,975 330.29
kentonline.co.uk 22,300,604 17,321,970 -22.33
leicestermercury.co.uk 8,750,119 16,986,452 94.13
belfastlive.co.uk 9,468,523 15,984,768 68.82
leeds-live.co.uk 5,545,306 13,280,435 139.49
plymouthherald.co.uk 9,123,309 12,098,910 32.62
nottinghampost.com 12,156,643 12,061,584 -0.78
gloucestershirelive.co.uk 19,467,632 10,959,404 -43.70
stokesentinel.co.uk 10,114,196 10,915,704 7.92
edp24.co.uk 8,582,390 10,749,954 25.26
lancs.live 5,451,089 10,547,020 93.48
edinburghlive.co.uk 6,361,296 9,320,160 46.51
inyourarea.co.uk 10,725,107 9,008,056 -16.01
belfasttelegraph.co.uk 9,642,762 8,843,764 -8.29
cornwalllive.com 7,042,540 8,137,459 15.55
gazettelive.co.uk 10,122,543 7,994,527 -21.02
dailypost.co.uk 6,501,833 7,683,858 18.18
mylondon.news 9,401,525 7,397,280 -21.32
hulldailymail.co.uk 8,456,452 7,171,878 -15.19
essexlive.news 5,150,268 6,859,472 33.19
coventrytelegraph.net 7,492,884 6,805,884 -9.17
derbytelegraph.co.uk 6,588,780 6,738,816 2.28
cambridge-news.co.uk 4,538,369 6,444,429 42.00
bournemouthecho.co.uk 3,808,824 6,324,895 66.06
dailyecho.co.uk 4,423,431 6,227,826 40.79
glasgowlive.co.uk 5,047,361 6,102,940 20.91
thestar.co.uk 6,512,195 5,964,740 -8.41
dorsetecho.co.uk 2,928,059 5,108,817 74.48
somersetlive.co.uk 2,648,903 5,069,872 91.40
thetelegraphandargus.co.uk 6,587,099 4,898,423 -25.64
yorkshireeveningpost.co.uk 8,262,092 4,771,580 -42.25
kentlive.news 5,214,335 4,717,118 -9.54
scotsman.com 3,833,392 4,705,593 22.75
thenorthernecho.co.uk 2,824,936 4,610,572 63.21
edinburghnews.scotsman.com 5,916,073 4,373,687 -26.07
portsmouth.co.uk 6,457,199 4,209,660 -34.81
worcesternews.co.uk 2,719,670 4,206,214 54.66
newsandstar.co.uk 4,310,283 4,163,796 -3.40
sussexexpress.co.uk 4,318,976 4,062,166 -5.95
football.london 5,453,134 3,978,427 -27.04
eveningnews24.co.uk 3,308,382 3,852,255 16.44

 

Table 3: Engagement (Average minutes per user)

kidderminstershuttle.co.uk 2.45 8.03 227.80
salisburyjournal.co.uk 4.29 7.35 71.51
newsandstar.co.uk 9.50 7.00 -26.28
theisleofthanetnews.com 6.34 6.99 10.24
somersetcountygazette.co.uk 1.94 6.49 233.74
belfasttelegraph.co.uk 5.47 5.84 6.64
dorsetecho.co.uk 3.00 5.67 88.66
hulldailymail.co.uk 6.53 5.56 -14.93
wirralglobe.co.uk 2.95 4.95 68.01
northwichguardian.co.uk 3.81 4.89 28.48
cambrian-news.co.uk 9.56 4.69 -50.88
kentonline.co.uk 5.05 4.61 -8.59
romfordrecorder.co.uk 1.91 4.55 138.19
stokesentinel.co.uk 3.78 4.51 19.53
countypress.co.uk 4.19 4.50 7.41
warringtonguardian.co.uk 4.15 4.45 7.08
eveningnews24.co.uk 7.82 4.42 -43.43
eastlothiancourier.com 1.48 4.33 192.88
grimsbytelegraph.co.uk 5.52 4.27 -22.65
lincsonline.co.uk 2.02 4.17 106.74
hertsad.co.uk 2.01 4.13 105.78
sthelensstar.co.uk 7.15 4.12 -42.37
pressandjournal.co.uk 2.61 3.97 51.88
northamptonchron.co.uk 4.46 3.93 -11.96
basingstokegazette.co.uk 1.69 3.91 131.57
sunderlandecho.com 4.14 3.91 -5.67
liverpool.com 3.29 3.77 14.52
southwalesargus.co.uk 3.10 3.76 21.13
bournemouthecho.co.uk 3.15 3.67 16.69
portsmouth.co.uk 3.79 3.64 -3.87
inverness-courier.co.uk 3.05 3.64 19.10
doncasterfreepress.co.uk 2.91 3.57 22.53
expressandstar.com 2.28 3.54 55.09
ipswichstar.co.uk 6.46 3.51 -45.66
halifaxcourier.co.uk 3.17 3.49 9.90
wiltshiretimes.co.uk 2.45 3.44 40.30
gazettelive.co.uk 2.79 3.43 22.84
hartlepoolmail.co.uk 3.21 3.42 6.50
standard.co.uk 2.84 3.38 18.84
gazetteandherald.co.uk 2.04 3.30 61.52
peterboroughtoday.co.uk 4.42 3.30 -25.40
swindonadvertiser.co.uk 2.35 3.26 38.73
chesterstandard.co.uk 1.92 3.25 69.24
hampshirechronicle.co.uk 4.45 3.24 -27.37
lutontoday.co.uk 3.16 3.23 2.18
worcesternews.co.uk 3.04 3.22 6.06
derryjournal.com 2.73 3.15 15.42
dailyecho.co.uk 4.06 3.07 -24.27
edp24.co.uk 3.94 3.04 -22.86
chroniclelive.co.uk 2.65 3.04 14.66